3 Key Takeaways from Startup Focus at SAPPHIRE NOW 2017

Last week, SAP hosted its annual flagship event SAPPHIRE NOW in Orlando, Florida, to convene businesses and IT leaders to learn more about SAP products and roadmaps. For the SAP Startup Focus team, the conference provided unprecedented engagement with potential new customers, SAP’s executive leadership, and SAP’s strategic industries.

At SAP Startup Focus we bring external startup-led innovation to SAP’s customers to help them innovate and grow faster. This year 21 startups from the Startup Focus Program had the opportunity to exhibit their innovative solutions to over 30,000 attendees at SAPPHIRE NOW. We have selected 13 Startup Focus members to showcase their solutions during demo theater sessions, customer and industry-specific meetings, and executive engagements with SAP leadership, including Sablono (real-time project management), Sensify (IoT platform), and Meteo Protect (weather parametric insurance), just to name a few. In addition, 8 more Startup Focus members joined independently, including Celonis, and HANA Innovation Award winners The Next View, and PlaceSpeak.

There were many announcements at SAPPHIRE NOW 2017, but here are the highlights from the startups part of the SAP Startup Focus.

HANA Innovation Award Winners

We kicked off the week with an early – but worthy – breakfast to celebrate the winners of the 2017 HANA Innovation Award, amongst which five were startups that joined SAP Startup Focus Program. Sablono – Process Innovator, 1st place, TheNextView – Process Innovator 2nd place, PlaceSpeak – Social Hero, 2nd place, were awarded by Diane Fanelli, SAP’s GM and SVP Global Channels and Platform GTM.

18 Startups available today on the new SAP App Center

Another big announcement that put startups in the spotlight was the launch of the new SAP App Center . Customers have now real-time access to innovative solutions from the SAP’s broad ecosystem of strategic partners – including startups – that complement and extend their SAP solutions, enabling the digital transformation of their business. We are proud to announce that 18 startups solutions from the SAP Startup Focus Program are available today on the new SAP App Center. Customers can now try and buy new technologies developed by groundbreaking startups, including Enterprise Jungle, (a social solution that sits atop people-centric applications including ESN, HRIS, and intranet, to facilitate collaboration and increase productivity), MacroMicro (a visual workforce analytics application that aggregates disintegrated workforce related data), BoodsKapper (an AI-based application is able to interpret and understand natural language at near human levels opening up the opportunity to provide excellent customer service), and many more.

Live Demo Theater Sessions

Tuesday through Thursday, we hosted 20 demo theater sessions providing over 7 hours of content, covering topics across 25 industries, such as Supply Chain, Public Sector, Utilities, Banking, just to name a few and the opportunity to connect with award winning startups, such as Sablono, the NextView, and PlaceSpeak.

Sensify’s solution grabbed the attention of Tamara McCleary, International branding expert and Thulium CEO. If you can track millions of fixed assets, cargo and driving behavior… why not track your spouse, your kids, or simply your keys? Check out the live demo here.

Startups engaged with SAP leadership during activities, meetings, and the “Meet the Exec” sessions planned throughout the 3 days. They were welcomed on the show floor by Penny Delgadillo, Senior VP, Global Audience and Strategic Partner Ecosystem Marketing at SAP, who took them on a show floor tour.

All of these live-presented startups, along with all other Startup Focus members, truly showcase the digital transformation and how customers can get more form their technology investment.