Apaxo GmbH

The Apaxo platform is a marketplace for different business optimization strategies for on-line merchants and retailers. The solution uses user and sales data from a given online store to optimize their marketing activities. The platform integrates with all major online shops and platforms, allowing third parties and researchers to implement their optimization algorithms.

Solution

•Automates targeted ads for various and diversified online marketing channels

•Intuitively locates high performance campaigns based on multi-armed-bandit strategies

•Scales budget based on non-linear optimization

•Customized newsletter outreach based on collaborative filtering

•Multi-tenancy system for minimal operational costs

Benefits

•Highly personalized 1-to-1 marketing for higher conversion rates and average order value

•Best practices marketing processes

•Minimal integration efforts

•More reliable sales forecasts

•Detailed tracking of customer behavior