Apptimyze

Apptimyze ingests advertising performance data from search and RTB platforms like Google AdWords and AppNexus, then crunches it and generates precise ad targeting strategies.

Solution

•Imports billions of rows of search, social media, display, mobile advertising data

•Performs exploratory visualization in SAP Lumira

•Overlays first or third-party data to amplify intelligence

•Generates ad targeting strategies

•Predicts ad cost and performance with proprietary simulation

•Extends application with your own R models

Benefits

•Explores visualizations on mobile or desktop

•100% in memory application for extreme performance

•Simple, light, control panel UI

•Applies analysis to Google Analytics conversion data and site performance data