Written by Alejandro Barajas, Manager, Global Business Development and Strategic Alliances
With the emergence of various startups in Silicon Valley, Latino Startup Networks and Accelerators have come into fruition to meet the growing needs of Latino entrepreneurs. Many of these startups lack the knowledge and resources required to ensure the basic foundation for their business is set up for early success and meet future demands.
SAP Startup Focus Program and Latinos@SAP have partnered with various Silicon Valley-based Latino Startup Networks and Accelerators to expose Latino entrepreneurs to learn about SAP’s Latino Entrepreneurship Program. To kick off this initiative, Latinos@SAP and SAP Startup Focus will host the first Latino Startup Meetup, where Latino led startups will meet and network with other successful entrepreneurs, mentors, and angel investors to exchange ideas and broaden business relationships.
The Latino Startup Meetup: Co-Innovate with SAP: Bridging the Digital Divide with Latino Startups will take place on Tuesday, September 15 and will include an overview of SAP’s Latino Entrepreneurship Program to familiarize Latino startups with technical resources like training and access to product experts, along with the various marketing, sales, and certification benefits to obtain broader market visibility with SAP. This will be followed by an overview of the SAP HANA platform technology and how it can be applied in the real world using different customer use-cases across different industries. The meetup will conclude with a Q&A roundtable with various representatives from Latino Startup Networks and Accelerators, who will discuss the day-to-day challenges faced by startups, and how to overcome those difficulties, along with guidance about how to access peer-to-peer networks and mentors for guidance and support.
For SAP, this event represents an opportunity to demonstrate how Latino startups can partner with the SAP Startup Focus Program to build, integrate, and certify next generation applications on the SAP HANA Platform. To further enhance the experience, an overview of SAP’s Latino Entrepreneurship Program will provide information about how to access technical resources and enablement programs within SAP to ensure Latino startups are successful with their applications. The ultimate goal is to help Latino startups capture new market opportunities by obtaining marketing and sales support with various Go-to-Market opportunities.
Make sure to Register for the upcoming Latino Startup Meetup in Silicon Valley, which will take place in Palo Alto, California on Tuesday, September 15, 2015. For more information about SAP’s Latino Entrepreneurship Program, please contact Alejandro Barajas.