Written by Alejandro Barajas, Manager, Global Business Development and Strategic Alliances
Despite the various STEM-based initiatives to increase the number of women in technology, many challenges still lay ahead and a lot remains to be done, even though they make up half of the American workforce. According to the Census Bureau’s American Community Survey, women hold very few jobs in science, technology, engineering, and mathematics. Furthermore, women represent about 5% of engineers and startup founders in technology and within the Latino startup community, Latina entrepreneurs and startups are even less represented in the technology sector.
Despite the low numbers in Silicon Valley, SAP Startup Focus Program and Latinos@SAP have partnered with Latina entrepreneurs, startups, accelerators, and other non-profit organizations to discuss with Latina entrepreneurs and startups the opportunities available via SAP’s Latino Entrepreneurship Program. To kick off this initiative, Latinos@SAP and SAP Startup Focus will host the first Latina Startup Forum, where Hispanic women will meet and network with other successful entrepreneurs, mentors, and angel investors to exchange ideas, address challenges, and broaden business relationships.
The Latina Startup Forum: Latinas In Tech: Building a Brighter Future with Latino Startups will take place on Thursday, December 10 and will include an overview of SAP’s Latino Entrepreneurship Program to familiarize Latina startups with technical resources like training and access to product experts, along with the various marketing, sales, and certification benefits to obtain broader market visibility with SAP. This will be followed by an overview of the SAP HANA platform technology and how it can be applied in the real world using different customer use-cases across different industries. The forum will conclude with a Q&A roundtable, which will include Latina entrepreneurs from various Silicon Valley-based startups, accelerators, and non-profit organizations, who will discuss the day-to-day challenges faced by Latinas in technology, how to overcome them, and how to access peer-to-peer Hispanic women networks and mentors for guidance and support.
For SAP, this event represents an opportunity to demonstrate how Latinas and startups can partner with the SAP Startup Focus Program to build, integrate, and certify next generation applications on the SAP HANA Platform. To further enhance the experience, an overview of SAP’s Latino Entrepreneurship Program will provide information about how to access technical resources and enablement programs within SAP to ensure Latina entrepreneurs and startups are successful with their applications. The ultimate goal is to help Latina startups capture new market opportunities by obtaining marketing and sales support with various Go-to-Market opportunities.
Make sure to register for the upcoming Latino Startup Meetup in Silicon Valley, which will take place in Palo Alto, California on Thursday, December 10, 2015.
For more information about SAP’s Latino Entrepreneurship Program, please contact Alejandro Barajas.